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Content: Press and media

Press releases: 2017

September network update Oct. 5, 2017

On September 20, Zurich’s Letzigrund stadium hosted the only Swiss stopover of the Rolling Stones’ «No Filter» tour. The event, which drew some 50’000 visitors, was the first to benefit from a recent revamp of the venue’s infrastructure in terms of mobile technology, which is particularly conspicuous for live streaming enthusiasts.

In collaboration with other network operators, Salt participated in the installation of 12 brand new sectors in the stadium which significantly improved the customer experience in both voice and data transmission. During the whole concert, which lasted about 3 hours, a total uplink traffic of 43 GB was generated and call setup rates peaked at 1’400 per hour with a success rate of more than 99%.

Several other stadiums such as St. Jacob in Basel but also La Praille in Geneva still need to undergo similar upgrades in the coming months. This is part of Salt’s network development strategy and dedicated investment programme for special venues.

The new iPhone 8 for CHF 0.- Sept. 15, 2017

Following last Tuesday’s keynote, Salt uncovers today its strapping deal celebrating the next iPhone generation in the anniversary year with the iPhone 8 (64 GB) available now for pre-order in all 87 Salt Stores and on at an amazing price of CHF 0.-.

The special iPhone 8 offer is available to all new customers of a Plus Swiss, Plus Swiss Young or Plus Swiss Senior subscription when signing for a contract duration of 24 months.

The launch of physical sales will start as Salt Stores open their doors on Friday, September 22. An official celebration will take place in Salt’s Flagship Store in Zurich Bahnhofstrasse, which is opening early for the occasion.

Salt too welcomes the Federal Council’s announcement and demands a swift revision of the outdated Telecommunications Act Sept. 7, 2017

SUISSEDIGITAL, UPC, Sunrise, and Salt are calling for the urgent revision of the Telecommunications Act (TCA), backed by other competitors, such as Green, Init7 and VTX. Other supporters of a swift TCA revision and delegation of authority to the Federal Council include Swiss Fibre Net AG, the cooperative of local and regional utility companies, which represents large cities and smaller municipalities with open fiber-optic networks, and openaxs, the association of Swiss electricity supply companies for the promotion of open broadband networks.

Since the current TCA addresses the outdated copper technology only, there has not been any fair competition for quite some time. In the event of a market failure, which has repeatedly been found to benefit Swisscom in the past, the Federal Council must, with this TCA revision, be able to intervene quickly and effectively to guarantee effective competition in broadband infrastructure access.

"Neither the economy nor the Swiss people should be subjected to yet another monopoly situation. And this includes rural areas. After the copper network monopoly, we must not have yet another high-broadband network monopoly. That is why the Telecommunications Act must be revised quickly, as proposed by the Federal Council," demands Andreas Schönenberger, Salt CEO.

August network update Sept. 6, 2017

In August, Salt continued the deployment of its 4G+ technology, now reaching 45% of the Swiss population.

The latest generation of 4G+ antenna sites now simultaneously allow for a fourfold increase of the general traffic capacity in their vicinity, thereby significantly improving the individual download and upload speed of Salt customers’ connected devices – notably during peak data consumption hours.  

This is particular good news for consumers of mobile video services as present in applications such as FaceTime, Skype but also Snapchat, Periscope and certain functionalities of Instagram and Facebook. Interruption-free and on the go downloading, watching, sharing and live streaming of video content is now a reality for Salt customers in the vicinity of all these antenna sites.

Young Swiss talents direct advertising spot for Plus Swiss Young Aug. 28, 2017

It's back-to-school time and with the new academic year just around the corner, Salt's new TV spot is being aired for the first time today featuring a fast motion sequence in rewind telling the story of the emotional rollercoaster experienced by young lovers. The TV spot promotes Plus Swiss Young currently available at CHF 39.95 instead of CHF 49.-.

Fabrice Brisotto, student at the Geneva School of Economics and Management (GSEM) and winner of last year's «Show Me Your Mobile» video contest, imagined and directed Salt’s back-to-school spot. The shooting took place in Geneva under the auspices of Térence Spagnolo, a young Swiss filmmaker and graphic designer. The almost 20 seconds long clip illustrates the importance of modern means of communication for teenagers and young adults when it comes to networking and staying in touch.

July network update Aug. 7, 2017

In Switzerland, July rhymes with Paléo, Gurten, St.Gallen OpenAir, Frauenfeld, Montreux Jazz and many more. While the weather might not always have shown its best side, Salt put a lot of efforts to make sure its clients were able to share unforgettable moments with friends and family – both live and as memorable souvenirs.

In today’s era of live-streaming and mass sharing, ensuring a seamless mobile customer experience for festival-goers is more than ever an engineering tour de force. Not only do festivals gather impressive crowds of smartphone equipped visitors, their evolving data consumption habits and ensuing connection and transmission peaks also require innovative network solutions – both in terms of hardware and operations. New records are broken every year. 

A Salt também fala português! July 26, 2017

Today, Salt proudly announced the addition of Portuguese to the club of languages supported by its customer service thereby allowing the company to serve its lusophone customer base in their mother tongue. The initiative is possible thanks to multilingual contact center em-ployees in Biel as well as the presence of a Salt contact center in the Portugese capital, Lisbon.

Anyone who wishes to benefit from this new service can either send an SMS with "START PT" to 5155, ask to be enrolled by staff in Salt stores or when calling Salt’s award-winning helpline.

June network update July 4, 2017

Last month, Salt increased the capacity of several of its antenna sites equipped for the so-called 4G+ technology – notably in the cities of Basel, Zurich, Geneva and Lugano. The upgrade allows for a doubling of the general traffic capacity on the sites highlighted in green in the attached antenna site maps with the side-effect of significantly increasing the individual download and upload speed of connected Salt customers – notably during peak data consumption hours.

This specific initiative carries on throughout the entire summer, both in terms of sites covered and further improvement of the data traffic capacity, which by the end of August will have increased fourfold at the designated antenna sites. This is particular good news for heavy users of capacity-intensive over-the-top (OTT) applications such as FaceTime, Skype but also Snapchat, Periscope and certain functionalities of Instagram and Facebook.

May network update June 6, 2017

Salt’s ongoing investment effort into coverage and capacity improvements is clearly yielding fruits. The rate at which our antenna sites are currently being upgraded will allow us to catch up the already narrowing gap in terms of 4G availability fast. In May, more than 88% of our macro antenna sites were equipped with 4G technology and more than 40% of the Swiss population benefitted from Salt’s 4G+ network with downloading speeds of up to 300 Mbit/s.  

Our deployment programme of low-band frequencies also leads to specific coverage improvements. Various middle-size cities such as Winterthur, Biel/Bienne and Thun have seen tangible coverage improvements both in city centres as well as in their periphery. The example of Winterthur is particularly striking with the neighbourhoods of Breite, Deutweg, Grüze and Schlosstal experiencing significant coverage improvements – both indoors and outdoors – over the last 24 months.

April network update May 5, 2017

Last month, Salt upgraded several of its existing antennas and also linked up new built sites to its national mobile network. A new macro antenna was built in the booming municipality of Gland and an existing antenna site in Horgen was retrofitted with low frequency bands – thereby making 4G+ technology available in its surroundings. In Sion, a new antenna on the West bank of the Rhône now allows for much improved coverage at both Hôpital de Sion and Stade de Tourbillon. Last but not least, Salt customers travelling between Sargans and Ziegelbrücke now experience a more seamless and constant network experience along the shores of Lake Walensee thanks to a new antenna site in Murg.

March network update April 4, 2017

Last month, Salt upgraded several of its existing antennas and also linked up new built sites to its national mobile network. The area around the Swiss transport museum in Lucerne, for example, saw its coverage improved to the latest 4G+ technology. The municipality of Gais (AR) experienced a significant improvement of its 3G and 4G coverage. A new antenna site was built in Hauterive (NE), covering the municipality’s upper neighbourhoods. Similarly, Zurich’s Seefeld district north of Zurichhorn – notably the popular lakeside spots around the Chinagarten – experienced an upgrade to 4G+ technology. This is particularly good news for all those who like to use this unique urban green to do sports, spend some time with their children or simply meet friends for a picnic after work or on weekends.

Salt and Melectronics seal a distribution partnership March 30, 2017

Today, Salt and Melectronics, the electronics specialty market of Migros, are officially launching a distribution partnership for Salt’s mobile telecommunication products. The agreement will add more than 100 points of sale to Salt’s retail distribution network. This connection will pay off in many ways:  a larger reach of Salt products all over Switzerland, even more proximity with our clients and professional advice at everyone’s doorstep.

With the exception of special offers and dedicated promotions, Melectronics will carry the same product lines as those available in Salt’s own stores and combine Salt’s product and service quality with a broad and long-lasting electronic goods expertise and with the spirit of Migros – fairness in price and neutrality in technical advice.

February network update March 3, 2017

Salt continuously invests into its network to improve both coverage and speed. This is true for urban centres but also for rural areas and along important lines of communication – both by train and by car. Last month, Salt has built new and upgraded existing antenna sites in places such as Pfaffnau (LU), Geneva and Jaun (FR). Also, coverage along major transport routes was improved, such as on the Transjurassienne at Boncourt (JU) and the A13 at Roveredo (GR).

Salt opens Flagship Store on Zurich's Bahnhofstrasse Feb. 28, 2017

Salt’s 86th store is opening today in the heart of Zurich’s shopping mile. With its 130m2 in best location, the new Salt Store on Bahnhofstrasse 94 provides Salt with a unique retail space in Zurich’s city centre. This new flagship store will be the only telecommunications business of its size on the lower Bahnhofstrasse and is expected to reach an excellent sales performance from day one.

On Friday March 3, our advertising partner Matthias Glarner, who was crowned Swiss wrestling champion at the triennial national wrestling festival which took place in Estavayer-le-Lac last year, will be available for selfies, autographs and exchanges with his fans between 16:00 and 18:30.

From February 28 to March 14 new customers will be made advantageous special offers. Upon conclusion of a 24 months subscription for our Plus Swiss offering, customers will benefit from a 50% discount on their monthly fee for the first twelve months.

January network update Feb. 2, 2017

Last month, Salt has built new and upgraded existing antenna sites in many selected ski resorts such as Davos, Gstaad, Grächen (VS) and Klosters, thus improving network coverage and increasing transmission speeds on the slopes and in the ski resorts.

Salt is also offering perfect network conditions to cover many of this year’s key winter events live: the FIS world cup in Adelboden, Château-d'Œx’s balloon bonanza, the world ski championships in St. Moritz or all and sundry’s freeride exploits in Verbier.

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